NOWHERE MAGAZINE: KICKSTARTER CROWDFUNDING
ABOUT: "Nowhere is a journal of literary travel writing—which to us means narrative with a strong sense of place, character or time...The magazine is published digitally so we can distribute globally, across borders and cultures, instantaneously. We are reader-supported, meaning your donation helps pay to produce the magazine."
OBJECTIVE: To fund the previously online only magazine's redesign and relaunch as a unique, multi-media tablet magazine –designed specifically for the iPad, iPhone, Kindle, Nook, Galaxy and every other brand of tablet. To be accomplished through targeted and consistent media and supporter outreach, social media management, and graphic design/branding.
GOAL: To raise $7,500 in donated funds for the redesign and relaunch.
OUTCOME: The campaign raised $15,960 – over twice the projected goal. $960 of the funds were donated to relief efforts in The Rockaways after Hurricane Sandy, which hit during the fundraiser.
ANITA HILL DOCUMENTARY
ABOUT: "Anita Hill’s graphic testimony was a turning point for gender equality in the U.S. and ignited a political firestorm about sexual misconduct and power in the workplace that resonates still today. She has become an American icon, empowering millions of women and men around the world to stand up for equality and justice. ANITA reveals the intimate story of a woman who spoke truth to power. Directed by Academy Award®-winning filmmaker Freida Mock, the film is both a celebration of Anita Hill’s legacy and a rare glimpse into her private life. Anita Hill courageously speaks openly and intimately for the first time about her experiences that led her to testify before the Senate and the obstacles she faced in simply telling the truth. She also candidly discusses what happened to her life and work in the 22 years since." –Anita Hill Film
OBJECTIVE: Worked directly with the documentary's distributor, Samuel Goldwyn Films, to publicize the film, it's opening weekend in NYC, and Girls for Gender Equity's work and involvement with the film. This was accomplished through a communications campaign involving rigorous media outreach, social media shareables, and utilizing the #AnitaHill hashtag.
GOAL: To proliferate information on the film and it's release, raise GGE's profile, and sell out the film's opening weekend.
OUTCOME: In conjunction with Samuel Goldwyn Film's media team, ANITA received over 70 digital media placements on top tier outlets such as MSNBC.com, WashingtonPost.com, Slate.com, HuffingtonPost.com, BostonGlobe.com, and many more. The opening weekend at The Lincoln Society Film Center and the Angelika Film Center sold out, as well as screenings in DC, Boston, CA, and more.
MEDIA CONNECT: SOCIAL MEDIA SHAREABLES
ABOUT: "MEDIA CONNECT is a respected, critically acclaimed and award-winning leader in the media relations placement field since 1962. We are a division of Finn Partners, a leading independent PR firm, headquartered in New York, with offices located in major markets throughout the United States.
OBJECTIVE/GOAL: To increase social media engagement through literary quote graphics/shareables.
OUTCOME: Increased social media engagement across platforms (Facebook and Twitter) and increased subscribers to monthly Mailchimp newsletter.
MEDIA CONNECT: MAILCHIMP NEWSLETTERS
ABOUT: Reviewer Rewards is a monthly newsletter targeted towards Amazon.com book reviewers and bloggers to provide them with Media Connect's newest titles available for review.
OBJECTIVE/GOAL: To increase subscribers and book reviews and continue to build relationships with reviewers.
OUTCOME: Increased subscribers and reviews by about 20% each month.
GIRLS FOR GENDER EQUITY (GGE): SOCIAL MEDIA SHAREABLES
ABOUT: "Girls for Gender Equity (GGE) is an intergenerational organization committed to the physical, psychological, social, and economic development of girls and women. Through education, organizing and physical fitness, GGE encourages communities to remove barriers and create opportunities for girls and women to live self-determined lives." –GGE
OBJECTIVE/GOAL: To increase social media engagement and visibility through graphics/shareables celebrating activists and prominent members of the social justice movement.
OUTCOME: Increased social media engagement across platforms (Facebook, Twitter, and Tumblr) and increased subscribers to monthly Mailchimp newsletter.
GIRLS FOR GENDER EQUITY (GGE): MAILCHIMP NEWSLETTERS
ABOUT: GGE's monthly newsletter contains program updates from Urban Leaders Academy (after-school program) and Sisters in Strength (youth organizing program), information on upcoming events, and donation asks. Also used to proliferate information about the Anita Hill documentary screenings.
OBJECTIVE/GOAL: To increase subscribers and donations and continue to build relationships with donors, supporters, and parents of program participants.
OUTCOME: Increased subscribers and online donations by about 10% each month.